We collect only the data necessary to provide counseling and educational support services, which may include:

• Student names and identifiers
• Student email addresses
• Academic indicators (such as grades or graduation status)
• Counseling notes and meeting records
• Authorized user account information

Information is used solely for educational purposes, including:

• Documenting student interactions
• Supporting counseling workflows
• Tracking progress and compliance needs

Data is never used for advertising or commercial purposes.

SchoolTRACC may use data to support counselor-led educational workflows, including identifying trends and prioritizing outreach. Any insights provided are assistive only and do not replace professional judgement.

• SchoolTRACC does not sell or rent data
• Student data is never shared with marketing agencies or used for marketing purposes
• Limited sharing may occur with FERPA-compliant service providers strictly for operational needs
• Data is not shared for marketing or analytics unrelated to education

SchoolTRACC does not engage in, or permit, the use of student data for targeted advertising or commercial marketing. This includes prohibiting sharing of student data with any marketing agency or third party for marketing purposes, consistent with Arkansas student data privacy requirements.

SchoolTRACC may update this Privacy Policy from time to time. When material changes are made, purchasers will be notified so they remain informed of how student and user information is handled.

• Purchasers will be notified of material changes to this Privacy Policy
• Continued use of the platform after a change indicates acceptance of the updated policy
• The effective date above reflects the most recent revision

Privacy questions may be directed to: privacy@counseltracc.com